In this short explainer, I will highlight how you can conduct keyword research on TikTok. I must say TikTok stood out from Instagram with this feature which actually helps creators to get their way straight for content creation. After all, how to say what you’ve found is easier than figuring out what to say!
There are multiple ways you can do Tiktok keyword research either by manually using the search bar, leveraging Creative Center’s keyword insights, looking at what’s trending, or checking what people are searching on Google because Tiktok videos also now appear on Google search results just like Youtube videos.
The feature I’ll highlight below is called Creator Search Insights, which was launched in March 2024. If you want to find keywords to create content ASAP, here’s how:
Step 1:
Open the TikTok app, go to the search bar, and type in Creator Search Insights.
Step 2:
Click the View button. You’ll then see a list of popular keywords and ad topics.
Topics are mostly sorted into categories like fashion, gaming, and sports, or in the For You section, where topics relevant to your content niche appear. You can also click on a keyword to see more details and search for additional keyword ideas.
What’s great about this feature is that it shows popular videos that are already performing well, giving you valuable insights into the type of content you should create. So, go ahead and try it out!
I appreciate you making it all the way here to read my little piece of content, this also happens to be my first blog post since launching this website. Thank you! If you’d like to join me on this journey, you can subscribe to my newsletter below, it’s free. I won’t make any big promises or try to entice you, but I know I’ll be dropping some cool stuff (no niche).
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